Privacy Policy

Undercroft
201 NW A St,
Bentonville, AR 72712
Effective Date: January 8, 2026

1. Introduction

Welcome to Undercroft. We value your privacy and are committed to protecting your personal data. This Privacy and Cookie Policy outlines how we collect, use, share, and safeguard your information when you visit our website or interact with us through various platforms. This includes but is not limited to reservations, marketing communications, and digital advertising.

By using our site or services, you agree to the terms outlined in this policy.

2. Information We Collect

We may collect and process the following categories of personal data:

  • Contact Information: Name, email address, phone number.

  • Reservation Details: Date, time, party size, and special requests.

  • Marketing Preferences: Email subscription status and opt-in history.

  • Technical Data: IP address, browser type, device information, cookies, and usage data.

  • Interaction and Onsite Data: Details on how you interact with our website (via tracking tags), emails, advertisements, and embedded content.

3. How We Collect Information

  • We collect information through:

  • Forms you fill out such as reservation forms or newsletter sign-ups.

  • Klaviyo Tracking Tags and similar onsite technologies that monitor browsing behavior.

  • Cookies and tracking technologies.

  • Third-party platforms integrated with our website.

  • Communication and engagement with our marketing content.

4. Use of Your Information

We use your personal information to:

  • Process reservations and manage guest experiences via OpenTable and Tripleseat.

  • Manage our customer relationships and communications through Klaviyo.

  • Send newsletters, promotional content, and event updates with your consent.

  • Analyze website performance and user behavior via Google Analytics and Klaviyo onsite tracking.

  • Create custom audiences and serve relevant advertisements on platforms like Google Ads and Meta (Facebook/Instagram) by sharing data through Klaviyo integrations.

  • Measure the effectiveness of our marketing campaigns.

  • Improve website functionality and your overall experience.

5. Third-Party Services

We may share your information with trusted third parties who help us operate our business and provide services, including:

  • Klaviyo: Used for email marketing, customer data management, and onsite tracking.

  • Tripleseat: Used for event inquiry management.

  • OpenTable: Used for dining reservations.

  • Advertising Partners: We share data with Google Ads and Meta (Facebook Ads) to provide more relevant advertising and reach similar audiences.

  • Google Analytics: Used for site analytics.

  • YouTube: Used for embedded videos.

These third-party services may collect information about your browsing behavior across websites and may use cookies or similar technologies. Each third party is governed by its own privacy policy.

6. Cookies & Tracking Technologies

Our website uses cookies and tracking tags (including the Klaviyo tag) to improve user experience, understand usage patterns, and personalize content and ads.

Types of cookies we use:

  • Essential Cookies: Required for site functionality.

  • Performance Cookies: Collect data on how visitors use the website.

  • Advertising & Tracking Cookies: Used by Klaviyo, Facebook, and Google to deliver targeted advertising and track conversions.

  • Functional Cookies: Remember user preferences.

You can manage your cookie preferences through your browser settings or opt-out tools provided by third parties such as Google’s Ads Settings or Facebook’s Ad Preferences.

7. Your Choices

You have the right to:

  • Opt out of receiving marketing emails by clicking "unsubscribe" in any email sent via Klaviyo.

  • Disable cookies through browser settings.

  • Request access, correction, or deletion of your personal data by contacting us (see Section 10).

8. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, disclosure, alteration, or destruction.

While we take every precaution, no method of transmission over the internet or method of electronic storage is 100 percent secure. We encourage you to use caution when sharing personal information online.

9. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy or as required by law. When data is no longer needed, we securely delete or anonymize it.

10. Contact Us

If you have questions about this Privacy & Cookie Policy or wish to exercise your rights, please contact us:

Undercroft, 201 NW A St, Bentonville, AR 72712

https://www.undercroft.com/contactus/

11. Policy Updates

We may update this Privacy & Cookie Policy from time to time to reflect changes in our practices or legal requirements. Updates will be posted on this page with the revised effective date.